E*Trade Financial Reviewer's Comments

E*Trade was one of the first online trading services and paved the road for many of the online brokers that would follow. Their diverse selection of investments and wide range of services make E*Trade appealing to both the casual investor and trader.

E*Trade has a tiered pricing schedule that will work in your favor if you have $50,000 in investment assets or make more than 1500 trades per quarter. Unlike many of the other online traders, they charge a $40/quarter maintenance fee if you have less than $10,000 in assets. If you don’t yet have large account or don’t trade a lot, this probably isn’t the service for you.

Fees/Commissions:  

This broker has the following tiered commissions schedule: If you make more than 1500 trades/quarter you pay just $6.99 per trade, between 150 and 1499 trades/quarter is $7.99 per trade. If your account balance is over $50,000 or you make 30–149 trades/quarter, you pay $9.99 per trade. Accounts with less than $50,000 and if you make 0–29 trades/quarter, you’ll have to pay $12.99 per trade.

Additionally there is a quarterly $40 maintenance fee for accounts with less than $10,000.

Investments Offered:  

E*Trade makes it easy to find the right investments you need to diversify your portfolio. They offer all of the basic investments like stocks, bonds, mutual funds and exchange–traded funds. They also offer an array of fixed income investments.

Trading/Investment Features:  

With a fully customizable trading interface, E*Trade gives you maximum control over your trades. They offer a number of automated trading features including trailing stops, hidden stops, contingents and bracketed trades.

You’ll also find valuable educational resources and tools including articles, calculators, retirement planning and a tax center.

Security:  

E*Trade takes security seriously. This online stockbroker is a member of SIPC and FDIC. They also have a secure website and offer full fraud protection.

Ease of Use:  

The website has step–by–step tutorials that explain the purpose of different types of orders and how to request the orders from the desktop. These are very useful and informative for the new trader and will help the seasoned trader freshen up on some terms and discover new orders.

Support/Customer Service:  

E*Trade has 20 brick and mortar centers around the nation. There are a number of E*Trade Centers in California with some others in selected states: Arizona, Colorado, District of Columbia, Florida, Georgia, Illinois, Massachusetts, Michigan, New York, Texas and Washington.

You can contact customer support by phone or email, but they don’t have live chat.

Summary:  

E*Trade was founded in 1982. With over 20 years of experience, this broker knows online stock trading. The only downside is the steeper fees.